Digital transformation is a continuously unfolding journey, and it’s critical to set out on this journey with a clear purpose. By avoiding the trap of digital replication and focusing on real transformation throughout your journey, you can ensure that your business arrives at the desired destination. Why settle for "digital replication" when you can deliver real impact through "digital transformation"?

Employees are seeking more meaning and purpose in their work. This is an opportunity for us as innovators to embed employee experience in our innovation initiatives, connecting meaning and purpose to the day-to-day work employees do. And not just because doing so is likely to help engage and retain valuable team members. Putting employee experience at the center of innovation initiatives can produce better design ideas, improve the outcome of your projects, and increase efficiencies in your development.